Here’s a quick editorial design of 64-page spiral-bound book for FRAK (“Fritidsakademiet”). I’m always up for seeing how much is possible given a tight deadline and a basic design manual. This book was created as a hand-out for an annual conference where FRAK is briefing current and potential donors on its progress. Read on below the gallery if you want to know what FRAK is.
FRAK is a social-economic initiative who create gardening and event jobs for young people from low-income families. In doing this they help young people explore themselves through work and the community emerging from working with other young people. It’s a simple idea and it makes a world of a difference to a young person searching for her/his way in the world.
FRAK is a simple idea. The best ideas are usually easily explained. Any idea requiring a long-winded explanation is not likely to be received as a very good idea. This is my observation and guideline when designing within the realm of ideas.
If the client agrees to it I always welcome the opportunity to give my outsiders take on the manuscript too, making sure we are rolling the layout and the tone of words into a uniform object. The people and purpose of FRAK made this quite easy.